e.l.f. Lash XTNDR Mascara, Long-Lasting & Buildable For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free, Pitch Black

My favourite mascara now, will not buy another. Told all my girlfriends. Super easy no use, one coat, no mess, lasts all day. Buildable whilst wet. Annoyingly can't find the photo. My lashes look stunning with this. Great balance between length and volume. Tubing which is great and easy to remove. 👌

I've bought so many mascaras over the years - both 'drug store' and designer brands - but this mascara is honestly the best I've ever tried. I cannot believe how inexpensive it is for the quality! Although the design of the packaging/the container is fairly cheap looking and mediocre, the design of the brush and the actual mascara is first-rate. The brush is long and thin. Every single lash is separated and coated, allowing both (extreme) lengthening and gentle curling. It doesn't clump and it looks very natural. Then there is the fact it's a tubing mascara, so it doesn't run or smudge - I'm not sure why, but the moment I turned 40 my mascara started to run and smudge, but this stays put and is easy to remove with a cleansing cloth and water. Finally, and most importantly to me, elf products are all vegan - so completely cruelty-free (and that includes not using ingredients from, or trading with, countries that mandate animal testing). Many beauty brands may be cruelty-free in your own country, but engage in cruel animal testing practices in other countries (such as China), so going for a product labelled as 'vegan' is the only way to be sure. You can rest easy with elf products that you will not be funding animal cruelty. This is the holy grail of mascaras - buy it, you won't regret it.

After years of using waterproof mascara and removing it with baby oil, this was a nice change. The mascara comes off with warm water as tubing mascara is supposed to and there's no eye irritation. I found that it didn't smudge on to my lid either which is a plus - maybe this was due to the brush but waterproof mascaras have always done this during application (could be my ineptitude of course!!?!). The brush is thin and doesn't overfill with product - the mascara has a nice consistency and goes on easily - the only issue I have with this type of mascara is it doesn't seem to hold the curl quite like waterproof versions (I use an eyelash curler before hand and this is still the case). I have tried the brown version and it's a very nice colour but I always come back to black - both equally good. My eyes tend to water whatever I do but this mascara didn't come off on the tissue. I like Elf cosmetics as they offer good products and have a great app to use - price wise you can't go wrong.

My fave mascara, its a tubing mascara, so easy to remove, no smudging or flaking. The brown is a great shade. I have repurchased this a few times. Lovely length and some volume.

i like the convenience of it being a tubing mascara as it washes out like one and doesn’t smudge. however, i have short, straight lashes, and even when applying it after curling they fall down in 10 seconds

I have tried every mascara but this is THE ONE!!! Makes my lashes lovely and long without clumping them up!! Stays on for the whole day but easy to take off. And the price!!! So reasonable! Love it!!

Amazing tubing mascara! Perfect dark brown as I have ginger hair. Really easy to take off with water and make up cloth. Obviously it's not waterproof but it is durable so I don't get a lot of fall out with it and it only needs one coat to make my eyelashes look really long. Not very buildable as it drys quite quickly.

I like this, it works well and is a great price. For context I'm a middle aged woman who wants quite a bit of volume and length on my lashes and this fulfils the brief nicely. It's good and black, separates without clumping and does not smudge during wear. It has a very firm brush which takes a bit of getting used to but gives my lashes ooomph and makes them curl upwards which was a nice surprise. However, my teen daughter who is mascara obsessed and who likes her lashes to identify as a large spider wearing a fur coat was unimpressed. She's going to stick with her £26 MAC stuff which no doubt I will have to fund by remortgaging my house, whereas I will happily be using this cheaper mascara again.