That's it. Apple + Apricot 100% Natural Real Fruit Bar, Best High Fiber Vegan, Gluten Free Healthy Snack, Paleo for Children & Adults, Non GMO No Added Sugar, No Preservatives Energy Food (12 Pack)

delicious and a good choice for a quick snack. I work outdoors and its easy to stock pile in my lunch bag and eat without having to really take a break

Lunch and breakfast are challenges for our family of four during the school year. We're running three different schedules, so opportunities to eat breakfast and lunch together are on the weekends and holidays.We pack fruit into our sons' lunchboxes but it isn't uncommon for a bruised apple or banana to return untouched. (The bananas wind up in bread and the apples go into salads or curries.) Still, we're on the lookout for healthy, practical foods to fill their lunchboxes.The morning rotation goes something like this: oatmeal, cold cereal or granola bars, bagels and fresh fruit, and, occasionally, leftovers. The lunch rotation: sandwiches, granola bars and fresh fruit, leftovers and, occasionally, a hot lunch from the school cafeteria that never meets our son's expectations. (It should come as no surprise that we regularly prepare a breakfast - eggs, bacon and toast - for dinner.)It was with keen interest that I purchased That's It Apple and Cherry Premium Fruit Bars on Amazon. The bars have a chewiness like fruit leather and a mild (natural) sweetness. I like them best with hot coffee or hot tea. I nibble a bit, roll it around on my tongue and let the fruit flavors release. The sour bite of cherry is followed by a mellower apple.Taste satisfied, I wanted to compare the bars with two other brands we had in our house.That's It Apple and Cherry Premium Fruit Bars -- Calories: 100; Fiber: 3g; Protein: 1gIngredients: Apples, cherries* Fruit (natural energy boost)* Vitamins A & C and Beta-Carotene* Non-GMO, Gluten-free, Vegan, Kosher, Diabetic friendlyApples:* low in calories* rich in dietary fiber which decreases cholesterol levels* no saturated fats or cholesterol* vitamin-C* Beta-Carotene* good source of B-complex vitaminsCherries:* low in calories* has melatonin which helps you sleep better and fight jet lag* minerals: potassium, iron, zinc, copper and manganese* Lutein and Zeaxanthin for eye health* high in antioxidants such as anthocyanins, which have anti-inflammatory and anti-aging propertiesCOMPARISON #1: Nature Valley Sweet and Salty Nut Granola Bars -- Calories: 170; Fiber: 2g; Protein: 4gIngredients: Roasted Peanuts, High Maltose Corn Syrup, Sugar, Rolled Oats, High Fructose Corn Syrup, Palm Kernel Oil, Crisp Rice (Rice Flour, Sugar, Malt, Salt), Wheat Flakes (Whole Wheat, Sugar, Salt, Malt), Fructose, Peanut Butter (Peanuts, Salt), Yogurt Powder (Cultured Whey Protein Concentrate, Cultured Skim Milk, Yogurt Cultures), Canola Oil, Water, Maltodextrin, Salt, Nonfat Milk, Soy Lecithin, Color (Yellows 5 & 6 Lake, Red 40 Lake, Blue 1 Lake and Other Color Added), Natural Flavor, Almonds, Baking Soda, Honey, Sunflower Meal, Mixed Tocopherols Added to Retain Freshness.COMPARISON #2: Quaker Soft Baked Cereal Bar, Banana Nut Bread -- Calories: 140; Fiber: 5g; Protein: 6gIngredients: Whole grain rolled oats, soy crisp rice (soy protein isolate, rice starch, rice flour), brown sugar, invert sugar, oligofructose, almonds, water, polydextrose, vegetable shortening (canola oil, palm oil, palm kernel oil), sugar, freeze dried bananas, glycerin, whole oat flour, dried pureed bananas.Contains 2% or less of oat bran concentrate, dextrose, corn syrup, fructose, modified food starch, corn flour, sodium alginate, malic acid, salt, dried whole eggs, malted barley extract, calcium carbonate, natural flavor (contains coconut), sodium bicarbonate, soy lecithin, pecans, alpha tocopherol acetate (vitamin E), niacinamide (vitamin B3), natural mixed tocopherols, vitamin A palmitate, thiamin mononitrate (vitamin B1), riboflavin (vitamin B2), pyridoxine hydrochloride (vitamin B6), cyanocobalamin (vitamin B12).COST BREAKDOWNBased on the lowest price available on Amazon.com (including the Subscribe & Save program):* That's It: $1.37 per 35g bar ($0.04 per gram)* Quaker: $0.42 per 42g bar ($0.01 per gram)* Nature Valley: $0.39 per 35g bar ($0.01 per gram)In summary, That's It Apple and Cherry Premium Fruit Bars are 3-4x more expensive than the Nature Valley and Quaker brands. That may seem strange but there's an inverse relationship between the number of ingredients and the price.I read the health benefits listed on the company's website: That's It bars are non-GMO, gluten-free, vegan, kosher and diabetic friendly.The company states that the fruit used has "the lowest glycemic index levels. By keeping your blood sugar low and constant, you will feel full longer and therefore eat less."So, Nature Valley and Quaker bars are cheaper but you're more likely to eat more than one and with each you'll consume an ingredient list that includes high fructose corn syrup, glycerin, artificial colors (Yellows 5 & 6 Lake, Red 40 Lake, Blue 1 Lake), and vegetable shortening.Yeah, I'm switching to That's It Premium Fruit Bars, too.Rating: Five stars

Great flavor. I do wish they weren't so expensive, but that is really true about any of these kinds of products. I love that it tastes like actual fruit because it should...that's what it is. Just 2 ingredients. Can be a little gritty/grainy, but just adds to the knowing it is the real deal...just fruit.

I am a teacher and I rely on these bars for lunch. I like most of the flavors and feel that I am eating a healthy meal in between my classes. I recently bought a new box of bars for the beginning of the school year. What I noticed immediately was that the individual package size was the same, but the actual bar was about 3/4 of the size it used to be. I'm disappointed that I am paying the same amount of money (if not more) for less product.

Why are these so good? I got a sample of these at my doctors office and chopped it down because I was so hungry. I was so surprised at how delicious it was. I ran to Amazon and bought a few boxes of different flavors and love all of them. I keep a few on me at all times incase I need a quick snack. Read through the ingredients, they look to be just fruit. Super soft. Hold up well in the heat. Sweet but not overpoweringly so.

I love these almost as much as the strawberry and apple ones, which are my favorite! Can't wait to try the other varieties! Wish I could find this version in the supermarket.

Flavor is pretty good. Quality is good, except... you get at least one free apricot pit particle in every bar! Not the kind of bonus that I had hoped for. I don't think that I cracked my tooth, but it did rattle my head around. Ugh!

This is my favorite one! Cherry would be my second favorite. These are better than candy!